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UID:69e8cb795326d@leapup.bitshifters.cloud
DTSTAMP:20260422T152201Z
DTSTART:20230821T130000Z
DTEND:20230821T170000Z
SUMMARY:Sales and Marketing Medical Devices
DESCRIPTION:Introduction:\n\nOverview of Workshop and Health Tech Industry\n\nUnderstanding Growth Hacking: \n\nDefinition\, Importance\, and Differences with Traditional Marketing\n\nBuilding a Brand Narrative: \n\nLeveraging Your Unique Story for Early Traction\nCrafting a Unique Value Proposition for Health Tech Products\nUnderstanding Patient Behavior and Decision Making in Health Care\nStakeholder Mapping and Analysis in Health Tech\nSegmenting\, Targeting\, and Positioning in the Health Tech Market\nLeveraging Digital Marketing and Social Media for Health Tech Marketing\nDeveloping a Content Marketing Strategy for Social Media Platforms\nSearch Engine Optimization (SEO) for Health Tech Companies\n\nGrowth Hacking Techniques:\n\nVirality\, Referral Systems\, Network Effects\, and Case Studies\nUnderstanding the North Star Metric (NSM) and the AARRR Model\nImplementing Agile Project Management and Marketing in Health Tech\nNavigating Marketing and Advertising Regulations in Health Tech\nEthical Considerations in Growth Hacking and Marketing\n\nInteractive Session:\n\nCreating a Growth Hacking and Marketing Plan for a Health Tech Product\nConclusion\, Q&amp\;A\, and Workshop Recap\n\nSpeaker:&nbsp\;Ozan M&ouml\;ller |&nbsp\;YUBIYAI GmbH\nCosts: 500 EUR plus VAT.\nRegistration: events@biosaxony.com
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